• Caitlin Lucas

Why Your Small Business Needs To Effectively Utilize Social Media

By now, we all know that there is power in social media, but in case you need a little push here are a few facts to get you there:

  1. There are 3.5 billion people now using social media.

  2. The average American averages 7 social media accounts and spends over two and a half hours each day on social media.

  3. Good customer service via social media makes customers likely to spend 21% more.

While your business does not have to be on every social media site available, it is important to focus on the platforms that appeal most to your core user.

We know you have a lot on your plate, and social media is one of the things that often falls to the back-burner, but we’re sharing a few key points for your small business to utilize today to improve the one thing you care most about - growth.

1. Be active and consistent.

By being active and consistent on your social platforms your ideal customer is more likely to not only hear about your product or service, but make a decision to purchase as well.

2. Share valuable content.

While being active and posting consistently on your social media is great, you need to ensure you are providing value. In fact, your social media content will generate 94% more views IF it contains visual elements. With your social media posts, you need to be sure you are providing appealing visual content that is informative to your service or product.

3. Service your customer well and timely.

Social media gives your brand credibility and can be used as a valuable resource to interact with your customer. By quickly handling requests and responding to reviews and concerns on your social media platforms consumers are likely to spend 21% more on their purchase.

At the end of the day, having established and active social media accounts is a large part of creating a successful brand. Social Media has the power to make your small business more professional, establish credibility and interact with your customers.

Are you ready to take your next step and looking for a marketing partner? Contact us at Amplify today to discuss the best social media strategy for you!



You’re the expert when it comes to your business, and we’re the experts in marketing. Together, we’d make a pretty great team to amplify your business and let your brand be heard. 


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