Why Review Management is Important to Your Small Businesses
Many are quick to assume that unless you’re in the food and beverage space, online reviews are not that important. But you should think again. Whether we admit it or not, many of us have become reliant on reviews to influence our purchase decisions.
Here are 3 reasons why your small business should care about – and encourage guests to leave – online reviews.
1. CONSUMERS READ AND TRUST ONLINE REVIEWS
80% of consumers read reviews for local businesses.
The truth is, we have come to trust online reviews as if they are a personal recommendation from a friend or family member. We trust online reviews because we want to see the authenticity of a business and know what to expect.
For better or for worse, of the consumers who read reviews, 90% read less than 10 reviews before forming an opinion.
2. ONLINE REVIEWS AFFECT PURCHASING BEHAVIOR
22% of customers will not buy your product or service after reading just one bad review.
After seeing 3 bad reviews, that number jumps to 59% of consumers who are no longer purchasing from you. This proves how important review management truly is.
Yes, we understand having a 5-star rating is nearly impossible, but did you know responding to negative reviews can impact your rating positively? Statistics show that customers who have received a response from a company after posting a negative review, 33% turned around and posted a positive review and 34% deleted their original negative review.
3. REVIEW MANAGEMENT BUILDS YOUR ONLINE PRESENCE
Search Engines, specifically the one we all care most about Google, only want to recommend (i.e. organically show at the top of search engine results) the most credible businesses. By quickly responding to your customers reviews (both positive and negative) you are proving you care about your customers which improves local SEO (search engine optimization).
In fact, according to Google’s support page, businesses should interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business.
At Amplify we believe in growing small businesses with marketing strategies. Review Management is one tool we use to build brand awareness, trust with your customers and sales growth. We know that customers trust reviews to gain transparency from businesses to make a decision on purchasing. We urge you to add review management to your marketing approach by encouraging customers to leave positive reviews online, but also taking the time to respond to each review left.
We know you’re a busy business owner and your time is limited, which is why Amplify Marketing exists. Contact us today to discuss how we can assist you with your review management!