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  • Caitlin Lucas

Tips to Understanding File Types

When receiving a brand package you more than likely are given a few file types like EPS, PDF and JPEG, but what does each file type mean? Unless you’re a designer, chances are you’ve never needed to know what separates a PDF from an EPS file so now you’re confused.


We’re here to turn file types from hassle to helpful. Below are 4 of the most common file types you may receive and what exactly they mean.



  1. JPEG - JPEGs (also known as JPG) are probably the most common filetype you come across. JPEGs are good to use in word documents (like a company letterhead), but are not great when trying to enlarge the image as it loses its quality.

  2. PNG - PNG files contain images and graphics that support a transparent background. PNGs are best when used online for website, social media and other platforms of the like. They are not great for print pieces.

  3. PDF - PDF is almost always how your printer will request the files because of its usability. These are the best universal files to share graphics because they can be opened on any device.

  4. EPS - EPS files are vector files that are designed to produce high resolution graphics for print. This is also the best way to resize your file without losing quality. EPS files can be opened in almost any design editor tool.


Working with various file types can be confusing, but hopefully this simple guide was able to give you a better understanding.


When receiving a brand package from Amplify these are the four file types you can expect to receive to cover all your branding needs. To discuss with our team on how we can create the perfect brand image for you, contact us today by clicking here.

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