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  • Caitlin Lucas

Social Media Platforms for Your Business


It’s no secret that social media is great for marketing your small business. While that may not a difficult concept to sell, what you may not know is the value of being on the right social platforms and how to best utilize them to benefit your small business.


When deciding which social media platforms to use, you should ask yourself two questions:


  • Is my ideal customer using this social media platform?

  • Does this platform align with my marketing goals?


There are literally hundreds of social media platforms and we’re here to tell you that you should not be on all of them. Even out of the Top 10 social platforms, it may not be necessary to have a presence on all of them. Yes, I know that may sound crazy, but all platforms do not work for your business, and it ends up taking up way too much of your valuable time.


If you’re overwhelmed by the options of Social Media we suggest choosing two popular platforms and making these platforms your focus, put your energy into them and most importantly stay active.


Below we’ve shared what we believe to be the Top 5 Social Media platforms for businesses and how you can best utilize them:


  1. Facebook – Reach and Communicate with your Customer

  2. Instagram – Relate to and Create for your customer

  3. Twitter – Listen and Service your customer

  4. Pinterest – Share with your customer

  5. LinkedIn – Educate your customer


Need some assistance setting up the right platforms for your business? Contact us today for a free consultation to discuss your marketing strategy and allow us to help Amplify your business.

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