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  • Caitlin Lucas

Key Reasons Email Marketing is a Needed Tactic for your Small Business Marketing Strategy

Email marketing is one of the BEST ways to convert leads into paying customers. Which is the goal here, right?


Though the actual percentage of email marketing ROI (return on investment) will vary by business, there are a number of areas that ensure an email marketing plan provides value to your small business:


- Increases Revenue

- Drives Traffic to Your Website

- Improves Sales Conversions


By adding email marketing to a well-thought out marketing strategy your small business is sure to see an improvement in some or all of those areas. Below we’ve shared a few statistics to help with understanding the power of adding email marketing to your overall marketing strategy:



49% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis.



99% of consumers check their email every day.



59% of consumers say marketing emails influence their purchase decisions.


While some may take those statistics alone and say ok, now sign me up! I know some of you may be more skeptical. So I’ve added a little more detail to sell you on email marketing below:


Consumers Prefer Email

Many small businesses are working on a small marketing budget, meaning you are not interested in trying a variety of tactics to see which one works for you. You want key specifics that are tried and true to work for your audience. Email marketing is my answer for you. Email marketing provides a professional and direct means of communication to reach your customers and have them interact with you as well.


59% of consumers have said that marketing emails influence their purchase decisions. Those who have signed up to receive your emails like your brand. They signed up for your email list because of that exactly, THEY LIKE YOU and they want to know more about what you offer. So, why not share more with them?


High ROI with Strategic Email Marketing

We now know that email marketing is affordable, but the best part? This affordable marketing tactic comes with a great ROI when used strategically. No matter how small your budget may be, you can still take advantage of the benefits that email marketing provides. Email marketing builds brand loyalty, which in turn increases customer frequency.


For every dollar spent on email marketing, there is an average return of $32.


There is truly SO MUCH you can do with email marketing, but don’t get overwhelmed! If you think email marketing is a tactic you’d like to add to your marketing strategy, our expert would love to talk to you! Amplify Marketing specializes in marketing strategy and would love to help you with your email marketing service. To learn more contact us today by clicking here.


As we know, the holidays are right around the corner. So let’s get a jumpstart on your business and create a customized email marketing plan for your business today!

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