• Caitlin Lucas

2020 - The Year of Email Marketing

If you haven’t updated your email marketing strategy in a while, or maybe you don’t even have an email marketing program, now is the time.

Email marketing is a truly effective tool to convert leads into paying customers.

In fact, 49% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis. So what are you waiting for? Give the people what they want!

If you aren’t sure where to begin below are a couple of tips to get you started:

  • Optimize your email. Make sure your email looks good on both desktop AND mobile. Now, more than 50% of emails are opened on a mobile-device meaning proper formatting of all emails is key.

  • Be consistent, and selective, on when you send your emails. Contrary to popular belief, There is such a thing as too much when it comes to email marketing. No one wants to feel like a target of spam, so set an ideal number of emails you want to send each week or month and stick to it.

  • Provide relevant information. Make sure each email crafted has purpose to the customer. Don’t just send out an email for the sake of sending out an email.

  • Have fun with it! Every brand is different. Some small businesses have a super colorful and humorous brand, while others focus more on traditional education. The great news is that even if you are a traditional brand looking to simply educate others, you can still make this fun with a great design and pointed copy.

Email marketing is continuing to grow, with no signs of slowing down anytime soon.

If setting your email marketing strategy up alone sounds like too much, we are here to help you!

Here at Amplify, we believe in the power of small businesses and our main goal is to build your audience and your sales to be able to make a lasting impact. So, what are you waiting for? Contact us today for a free consultation to discuss options for your small business and Amplify your growth.



You’re the expert when it comes to your business, and we’re the experts in marketing. Together, we’d make a pretty great team to amplify your business and let your brand be heard. 


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